Case Study
Itch Relief and Dermatological Care Product
Website Design
Summary
Dermeleve is a cutting-edge tube cream crafted by dermatologists, specifically designed to target and alleviate itching at its root. This advanced formula offers effective relief, soothing irritated skin and providing lasting comfort. It is the ultimate solution for those seeking quick and efficient relief from persistent itchiness.
Research
Problem Statement
The existing Dermeleve website lacks an engaging user experience and a visually appealing interface, hindering its potential as a leading pharmaceutical brand in the online space. Users struggle with navigation and encounter difficulties in finding products. The site’s outdated design and functionality deter potential customers, hampering sales and growth. We aimed to revamp the website, enhancing UI/UX to create a user-friendly, visually captivating platform that aligns with Dermeleve’s pharmaceutical excellence and increases online engagement and conversions.
Competitor Analysis
In my competitor analysis for Dermeleve’s website design, I assessed leading pharmaceutical brands’ online platforms. I analyzed their user interfaces, navigation, product displays, and overall aesthetics. This evaluation provides valuable insights to enhance Dermeleve’s website, ensuring it outshines competitors, attracts more users, and boosts sales.
Design
The redesign process for Dermeleve’s website involves several key steps. First, I conducted a comprehensive analysis of the current site, identifying pain points and areas for improvement. Next, I defined clear objectives and design goals, focused on creating a visually appealing and user-friendly interface. Then I created prototypes to visualize the new design. implementing modern aesthetics, improved navigation.
Conclusion
Finally, I reviewed the design ensuring it aligns with Dermeleve’s brand identity and enhances user engagement and conversion rates. The final design was then organized and sent to the client.
