Meta Ruffy is a blockchain-based platform that digitizes real estate, offering ownership verification, transparent transactions, and fractional investments. It utilizes decentralized technology to provide a secure and efficient way to manage property. With Meta Ruffy, individuals can verify ownership, engage in transparent transactions, and even invest in fractions of real estate assets.
Designing the UI/UX of the Meta Ruffy website poses a challenge of creating an intuitive and user-friendly platform that effectively showcases the benefits of blockchain-based real estate. The problem lies in presenting complex technical concepts in a visually appealing manner while ensuring a seamless and engaging user experience.
User Requirement Research
Users of similar websites expect a user interface and experience that aligns with their tech-savvy nature. They anticipate a visually appealing and intuitive design that showcases the unique features and benefits of blockchain-based real estate. Users desire seamless navigation, clear information on ownership verification, transparent transactions, and fractional investments. They also expect a secure platform that ensures the protection of their digital assets and an engaging experience that fosters their passion for cryptocurrencies and NFTs.
Design
My UI design process for Meta Ruffy’s website began by considering its target audience, crypto enthusiasts. To resonate with their tech-savvy nature, the design incorporates a space-themed aesthetic, using futuristic graphics and elements. Gradient colors are employed to create a visually engaging experience, reflecting the dynamic nature of blockchain technology. The design ensures intuitive navigation, clear information presentation, and a secure environment, aligning with the expectations of the crypto community.
Conclusion
The final files were organized and sent to the client.