Case Study
Heating & Ventilation
Service Provider
Website Design
Summary
Platinum Mechanical specializes in HVAC solutions, catering to residential, commercial, and industrial needs. With their vast knowledge in installation, maintenance, and repair, they ensure ideal comfort and climate control for diverse settings. Whether it’s a home, office, or industrial facility, they deliver expert services for HVAC systems.
Research
Problem Statement
The client wanted a website redesign that conveys the value of their services better. The Challenge associated with this project was to create an intuitive and user-friendly interface that effectively showcases the range of HVAC solutions offered. The goal was to ensure seamless navigation, informative content presentation, and a visually appealing design that attracts and engages users, ultimately driving conversions and enhancing the overall user experience.
Competitor Analysis
Users of similar websites value a visually appealing website with a clean and organized design. They expect easy navigation, quick loading times, clear information about services offered, testimonials, and a user-friendly contact or quote request form. Mobile responsiveness, personalized content, and interactive features also contribute to a positive user experience and higher customer satisfaction.
Design
Since the dominant existing brand color is red and the client said he wanted to keep it that way, I started out by understanding the target audience’s needs and behaviors. I followed by creating wireframes and prototypes for visualizing the website’s layout and features. I then made some iterative designs to refine the interface, ensuring a seamless and intuitive user experience. The overall final design was a result of incorporating the desired functionalities, maintaining consistency, and aligning the design with the overall brand image.
Conclusion
The final design was organized and sent to the client for review.
